Privacy Policy

Last updated: 23 April 2025

At PureCub Wear, your privacy matters. We’re committed to protecting your personal information and being transparent about how we collect, use, and safeguard it. This Privacy Policy explains how we handle your data when you interact with our website (www.purecubwear.com), mobile services, products, social platforms, or customer service channels—collectively referred to as our “Services.”

Who We Are

PureCub Wear includes our operations in the US, UK, Australia, and other affiliated entities (referred to as “PureCub Wear,” “we,” “our,” or “us”). Regardless of where you're located, our commitment remains the same: to respect and protect your personal data.

What Information We Collect

We gather information in several ways:

• Information you provide directly:
When you shop with us, create an account, contact our team, or subscribe to our newsletter, we may collect details like your name, email address, shipping/billing information, phone number, and payment data.

• Information from your device:
When you browse our site, we may automatically collect technical data such as your IP address, browser type, device identifiers, and activity on the site. This helps us secure the platform and improve your experience.

• Cookies and tracking tools:
We use cookies, pixels, and similar technologies to remember your preferences, optimize site performance, and deliver personalized content. You can modify cookie preferences at any time via your browser settings.

How We Use Your Information

We use your data for legitimate and beneficial purposes, including:

  1. Processing and delivering your orders

  2. Providing customer support

  3. Sending updates, offers, and helpful content (only with your consent)

  4. Enhancing and personalizing your shopping experience

  5. Complying with legal obligations and fraud prevention

  6. Analyzing trends to improve our services and offerings

We ensure that all data usage is fair, lawful, and transparent.

Sharing Your Information

We do not sell your personal data. We only share it with trusted service providers who help us operate our Services effectively, such as:

  • Shipping and logistics partners

  • Payment processors

  • Email marketing tools

  • Technical support and analytics platforms

These partners operate under strict confidentiality and data protection agreements.

We may also disclose your data to comply with legal obligations or as part of business transitions like mergers or acquisitions.

Data Storage & Transfers

Your data may be stored and processed in countries outside your residence, such as the United States and China, depending on our service providers. We take all necessary legal steps to ensure such transfers are secure and compliant with applicable regulations.

Your Rights (for EU/UK and other applicable regions)

If you’re located in the European Economic Area (EEA), UK, or other regions with similar privacy laws, you have the right to:

  1. Access your personal data

  2. Correct any inaccurate information

  3. Request data deletion

  4. Object to or restrict data processing

  5. Receive a portable copy of your data

  6. Withdraw your consent for marketing

To exercise any of these rights, please contact us at: support@purecubwear.com. You also have the right to lodge a complaint with your local data protection authority.

Data Retention

We retain your information only as long as necessary to fulfill the purposes described above—including legal, business, or service-related obligations. When no longer required, your data is securely deleted or anonymized.

Security Measures

We implement industry-standard security practices—including encryption, firewalls, and access controls—to protect your data from unauthorized access, misuse, or loss.

Changes to This Policy

We may occasionally update this Privacy Policy to reflect changes in our business or legal requirements. We’ll post any updates on this page and notify you where legally necessary.

Questions or Concerns?

We’re here to help and welcome any inquiries regarding your privacy. Contact us at:

Company Name: Machinevehruur H. Spruijt B.V.

KvK number: 30200271

VAT: NL 813874099B01

Email: support@purecubwear.com

Company Address: Rijksstraatweg 3, 3631 AA Nieuwersluis